PRWeek reported on Pedigree's Dog's Rule Adoption Drive, which was part of a larger marketing campaign designed to spread the brand's internal values to a broader consumer audience.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

In June 2007 PRWeek reported on The New York Islanders' plans to provide media credentials to a select number of sports bloggers. The sports' blogging community seemed to have mixed feelings about the plan at the time, and now The New York Times reports on continued tension between the sports community and bloggers.

In August PRWeek reported on the 2007 Allstate Mobile Garage Tour, a traveling station designed to inform and educate motorcycle riders of the latest information relating to motorcycle safety, design and insurance. Allstate kicked off its 2008 Mobile Garage Tour in February.

PRWeek's recently covered GM's marketing push for OnStar technology at the 2008 North American International Auto show in Detroit. The Detroit show began on January 19 and will come to a close on Sunday.

PRWeek's cover story focused on the CIA's scandal involving the destruction of video tapes that showed agency employees using the controversial "waterboarding" interrogation tactics. The Justice Department launched a criminal investigation last week.

PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, 'Da Vinci.'Adage reports that Y&R chief marketing officer Mitch Caplan has been tapped to serve as acting CEO for the WPP Group transition team that will guide the creation of the 'Da Vinci' agency.

The Los Angeles Times reports that the Senate panel approved a bill that would delay the proposal to relax media rules, although Congress is unlikely to pass it. On December 3, PRWeek reported on the cable industry's outreach, halting a recent FCC bid that would exert more regulatory control over the industry.

Arbitron was recently caught in a controversy about its new radio-stations ratings technology, Portable People Meter (PPM), negatively impacting black and Latino-targeted stations.

The New York Times reports that Borse Dubai has been given the approval in a joint bid to own OMX, the Nordic stock market operator.