Julia Hood

 
Julia Hood is publishing director of PRWeek.
 

Recent Articles

Marketers' goal should be the kind of action 'Idol' motivates

April 09, 2007

I have never seen Sanjaya, but I know who he is.

Relationships can hinge on how 'partnership' is defined

March 16, 2007

At our annual PRWeek Awards dinner on March 8, the occupants of a number of tables from one agency left about 10 minutes before the presentation ended.

News is a valuable gateway to industry that should be open

March 12, 2007

My "eureka" moment came when I was riding a streetcar in San Francisco in 2004.

Growing complexity of client conflict makes it inevitable

February 26, 2007

There's a saying in the building-contractor world that goes something like this: There is cheap, fast, and good. At any time, you can have two of those, but you can never have all three at once.

All the cool companies know green is hot and here to stay

February 12, 2007

The January 29 issue of BusinessWeek declares the sustainability movement in the corporate world to be "more than PR." That's shorthand to say, "This isn't just for show, it's legitimate."

Traditional media cannot let blog links cloud their values

January 25, 2007

So-called mainstream editors today are thinking a lot more about what gets picked up on the blogosphere. This is not a wholly bad thing - and PRWeek certainly has its fair share of content linked to by external blogs. But it's not straightforward either.

It's not taboo for PR to admit that ads do work sometimes

January 10, 2007

The most recent thing I bought myself that was not a replacement item or clothing was Bose's new headphones - the style that goes in your ear, not the large, airline-pilot variety.

Silverman highlights Council goals

January 09, 2007

NEW YORK: As the new chairman of the Council of Public Relations Firms, Marcia Silverman, who is also CEO of Ogilvy PR, will focus the organization's efforts on preparation for and understanding of government legislation and public policy issues.

Editors' Choice is but a small sample of PR's impact players

January 08, 2007

This week's Editors' Choice special allows us to reflect upon the impact that individuals, programs, and companies have in structuring our reporting of the industry.

Redesigned 'WSJ' offers PR chance to help media evolve

December 04, 2006

For every corporate CEO who is excited by a positive product review on CNET, there are many others who want a woodcut in The Wall Street Journal or nothing - well, at least one accompanying a headline like, "Jane Smith makes investors rich, employees loyal, and customers buy lots of stuff."
 
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