Julia Hood

 
Julia Hood is publishing director of PRWeek.
 

Recent Articles

New start at PRWeek gives cause to celebrate interaction

March 10, 2008

This is my last column as PRWeek's editor-in-chief, as I hand over to Keith O'Brien, who has served as executive editor since last year. I am taking on the publishing director role, moving to a more strategic job that oversees all aspects of the brand.

PR is better prepared for a recession than in years past

February 28, 2008

While some agencies might fear a recession, there are good reasons to believe that it will not be so bad.

Apology from Julia Hood, editor, PRWeek

January 31, 2008

I am writing to personally apologize for the error that caused your PRWeekjobs.com user name and password information to be distributed externally. I am also sorry if you received our job site email multiple times and that your email address was cc'd to other respondents.

Corporations must take lead in re-energizing green efforts

January 31, 2008

Despite all of the hype in the past year - and a Nobel Peace Prize for Al Gore - green is not on the campaign radar at all this year.

New moms don't need to be babied with marketing drivel

January 28, 2008

Three months ago, I took an abrupt vacation from these pages when my baby son arrived early. Alas, I never got to write the "what I've learned about marketing to pregnant women" column that was meant to be my swan song into maternity leave.

Power List sets benchmark for an evolving PR industry

October 12, 2007

Seminar, formerly known as PR Seminar, is an annual gathering of communications leaders who come together to listen to speeches delivered by corporate CEOs and various sector gurus on topics both PR-related and not.

Survival online will require investment in measurement

September 20, 2007

A sea change has taken place in communications over the strategies and tactics of PR that fall into the digital realm.

Media relations acuity doesn't match PR's progress elsewhere

September 06, 2007

Every year, PRWeek runs an annual feature on the reputation of the PR industry. At one time, the article tended to focus on the "why don't we get any respect" theme, which used to be a very big deal not so long ago, particularly in regards to the C-suite.

The train tells you how fast - and effectively - news travels

August 16, 2007

On the train I take each day, there is a group of people who congregate in the vestibule of the first car at exactly the same time, about 15 minutes before we reach the station.

The right reasons for engaging media do not include bullying

August 13, 2007

There are a lot of people in the business world who don't "get" the media - the vast majority, in fact.
 
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