Julia Hood

 
Julia Hood is publishing director of PRWeek.
 

Recent Articles

FTC proposal could vastly alter blogger relations

July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.

Changing times have brought new meaning to true PR power

July 01, 2009

Power in the PR industry has typically been defined by the relative prominence and profiles of the client, company, or brands themselves, not always the communicator individually.

Twitter cool factor must be preserved

June 19, 2009

One recent morning I accidentally left my PDA at home, so during my daily train ride, I was forced to focus exclusive attention on the two newspapers that I have delivered each morning at my house, The New York Times and The Wall Street Journal.

Social media training even more essential for graduates navigating a changing workplace

June 12, 2009

The Edelman New Media Academic Summit took place this week in Washington DC, with some 120 professors in attendance.

PR pros need to ask tougher questions of journalists

June 05, 2009

A cherished convention in the industry is the journalist panel, an event where PR people pay good money to listen to a bunch of reporters tell them how much they dislike working with PR people.

New format gives readers an in-depth look into industry

June 01, 2009

Welcome to the new monthly print edition of PRWeek. Together with our online daily and weekly editions, this magazine aims to provide our readers with a universe of news and insight, reflecting the complexity of this vibrant industry.

Strong agency-client relationships are powered by individuals

May 29, 2009

Last week I introduced the topic of great clients, and I'll be focusing on various aspects of that theme over the next several issues.

Great clients are essential to building the best PR agency partnerships

May 22, 2009

Bill Margaritis, VP of global communications and IR at FedEx, makes a point of publicly thanking Ketchum, the company's long-running AOR, for its work.

Pursuing online naysayers is a distraction from work at hand

May 08, 2009

At a recent PRWeek event, a group of in-house and agency leaders discussed the challenges of responding to negative online comments.

Agency 'cattle calls' jeopardize meaningful partnerships

May 01, 2009

That tortured squeal you've been hearing for the last two quarters is the sound of PR agencies - along with their other marketing brethren - being squeezed to cut fees or renegotiate terms by their clients.