FOREST HILLS, NY: JetBlue Airways is in the final stages of a search for a crisis communications agency. Although the airline has never before partnered with a crisis communications agency, Jenny Dervin, JetBlue director of communications, said, "We felt it was time to add professional experience to our staff, and because it was just good business.”
The search began last December, and JetBlue plans to make a decision within a month, Dervin noted.
In addition to crisis communications, the airline is looking for an online-savvy agency with well-rounded experience that will aid brand reputation, she added.