Recent Articles
November 19, 2007
How can online marketers build consumer-generated content?
November 19, 2007
NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.
November 16, 2007
Last Monday, Google unveiled Android, its new mobile platform slated for release at the end of 2008.
November 14, 2007
The New York Times reports that Borse Dubai has been given the approval in a joint bid to own OMX, the Nordic stock market operator.
November 12, 2007
Finding the right balance between speed and sensitivity is vital when communicating bad news.
November 12, 2007
If my brand is not an official Olympic sponsor, how can we piggyback on the newsworthiness of the upcoming Games?
November 09, 2007
In the midst of gusty wind and rain, German Apple fans awaited their purchase of the ever-increasingly famous Apple iPhone.
November 08, 2007
The 88th annual Children's Book Week (CBW), November 12 to 18, is a time when educators, librarians, booksellers, and families celebrate reading with the theme: "Rise Up Reading!"
November 08, 2007
Danielle Lipp wrote about engineering search engine GlobalSpec's "Great Moments in Engineering" campaign with agency Tech Image in PRWeek's December 5, 2006, issue.
November 07, 2007
How can I make my online video campaign successful?