Pepperidge Farm, owned by the Campbell Soup Company, is offering women the chance to improve their social lives by "Connecting through Cookies."

Direct Energy, an energy-related service provider, is trying to emphasize to people that in order to lower their energy bills, they must look at not only the price they pay for energy, but how they use it.

NEW YORK, NY: Charmin is once again offering public restrooms in Times Square, this time in an effort to unroll two new brands.

The Los Angeles Times reports that the Senate panel approved a bill that would delay the proposal to relax media rules, although Congress is unlikely to pass it. On December 3, PRWeek reported on the cable industry's outreach, halting a recent FCC bid that would exert more regulatory control over the industry.

Haagen-Dazs decided that it wanted to introduce a unique line of ice cream that used rare ingredients from around the world.

How can I use the news to develop stories?

The latest good news in a sea of strikes is that Broadway will resume production tonight

The Washington Post recently reported that the Federal Trade Commission [FTC] is accelerating its review of outdated "green" marketing guidelines. These guidelines were last updated in 1998, though the FTC regularly reviews all of its guidelines, FTC press officer Jacqueline Dizdul tells PRWeek.

How do I promote my new product or promotion this holiday season without sounding advertorial?

Arbitron was recently caught in a controversy about its new radio-stations ratings technology, Portable People Meter (PPM), negatively impacting black and Latino-targeted stations.