Recent Articles
January 03, 2008
HarperTeen, a HarperCollins Publishers unit, has teamed with MySpace to launch the interactive page MySpace/HarperTeen.
January 02, 2008
What do I need to know about creating a successful PR campaign for companies targeting the government?
December 20, 2007
BOULDER, CO: Celestial Seasonings has launched an online book club called "Adventure at Every Turn" to build upon its recent rebranding initiative.
December 20, 2007
Goodwill and kindness are in the plenitude during the holidays, and many stores ask customers to donate to nonprofits in need.
December 17, 2007
How do I write a mat release that newspapers will pick up?
December 13, 2007
Republicans stalled a broad energy bill in Senate this morning, failing to advance the bill by one vote. According to Politico.com, the Senate Democrats are looking to compromise by removing a controversial tax provision of $21 billion that cuts tax breaks to major oil companies.
December 13, 2007
At a recent AARP exposition, Nintendo set up a booth, displaying the many Wii games, such as tennis, popular with the 50-and-older demographic. The booth's presence reflects a real change in technology use and consumption by this age group.
December 11, 2007
How can I add high-quality and relevant content for my clients' Web sites and blogs without the time constraints of writing copy in-house?
December 11, 2007
PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, 'Da Vinci.'Adage reports that Y&R chief marketing officer Mitch Caplan has been tapped to serve as acting CEO for the WPP Group transition team that will guide the creation of the 'Da Vinci' agency.
December 07, 2007
New Line Cinema's The Golden Compass is scheduled to hit theaters today, but critics claim that the controversial nature of the film could hurt the box office numbers.