Irene Chang

 
 

Recent Articles

HarperCollins, MySpace book a place on teen readers' radar

January 03, 2008

HarperTeen, a HarperCollins Publishers unit, has teamed with MySpace to launch the interactive page MySpace/HarperTeen.

Government-targeted efforts, college-market outreach, more

January 02, 2008

What do I need to know about creating a successful PR campaign for companies targeting the government?

Online book club bolsters Celestial rebranding push

December 20, 2007

BOULDER, CO: Celestial Seasonings has launched an online book club called "Adventure at Every Turn" to build upon its recent rebranding initiative.

Transparency is critical when donating proceeds to charity

December 20, 2007

Goodwill and kindness are in the plenitude during the holidays, and many stores ask customers to donate to nonprofits in need.

Improving mat releases, digital signage, and more

December 17, 2007

How do I write a mat release that newspapers will pick up?

Energy bill stalled as Democrats modify provisions

December 13, 2007

Republicans stalled a broad energy bill in Senate this morning, failing to advance the bill by one vote. According to Politico.com, the Senate Democrats are looking to compromise by removing a controversial tax provision of $21 billion that cuts tax breaks to major oil companies.

Tech marketing must now play well to the 50-and-older crowd

December 13, 2007

At a recent AARP exposition, Nintendo set up a booth, displaying the many Wii games, such as tennis, popular with the 50-and-older demographic. The booth's presence reflects a real change in technology use and consumption by this age group.

Improving online content, M&A-related comms, more

December 11, 2007

How can I add high-quality and relevant content for my clients' Web sites and blogs without the time constraints of writing copy in-house?

Dell chooses head of 'Da Vinci'

December 11, 2007

PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, 'Da Vinci.'Adage reports that Y&R chief marketing officer Mitch Caplan has been tapped to serve as acting CEO for the WPP Group transition team that will guide the creation of the 'Da Vinci' agency.

Golden Compass hits theaters among religious criticism

December 07, 2007

New Line Cinema's The Golden Compass is scheduled to hit theaters today, but critics claim that the controversial nature of the film could hurt the box office numbers.
 
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