Recent Articles
February 04, 2008
PR pros are increasingly interacting with beauty bloggers, now that more are adopting video capabilities to provide a better look at how products are used.
January 30, 2008
With recent incidents of food poisonings caused by contaminated beef, spinach, and lettuce, consumers have become increasingly concerned about the safety of the food supply chain.
January 29, 2008
How do I develop a product launch strategy that works?
January 18, 2008
Professional athletes aren't the only celebrities receiving scrutiny over their use of illegal steroids, a new investigation revealed.
January 15, 2008
Where do I begin when delving into online media on behalf of clients?
January 11, 2008
Tina Brown, the former editor of Vanity Fair and The New Yorker, has a new book coming out: The Clinton Chronicles. Starring the former president and his Hillary, Doubleday is scheduled to publish the book in 2010, Reuters reports.
January 10, 2008
Health and wellness are on the top of everyone's mind as the new year begins.
January 08, 2008
For the launch of Paris Hilton's fourth fragrance, Can Can, Parlux Fragrances wanted to focus on the product message and overcome any negative perceptions of Hilton based on recent personal challenges.
January 08, 2008
PRWeek's cover story focused on the CIA's scandal involving the destruction of video tapes that showed agency employees using the controversial "waterboarding" interrogation tactics. The Justice Department launched a criminal investigation last week.
January 04, 2008
Sen. Barack Obama and former Arkansas Gov. Mike Huckabee have won the Iowa caucuses last night, with Obama garnering 37.6 percent of Democratic delegate support and Huckabee coming away with 34.4 percent of the Republican delegate support (after 86 percent of precincts had reported).