FIRESTONE, CO: The National Honey Board is reviewing its $750,000 consumer PR account with plans to award a one-year contract in early November.

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.

NEW YORK: The NewsMarket announced it plans to acquire Medialink Worldwide.

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.

WASHINGTON: Coalitions representing the radio and recording industries are urging legislators to reject and pass, respectively, the Performance Rights Act.

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.

NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.

TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas.