Showtime's Nurse Jackie campaign brings in record ratings

Kimberly Maul July 02, 2009

For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.
 

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 

David's Bridal spreads love online

Tanya Lewis July 01, 2009

National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction.
 

Jim Beam gives consumers control of building the brand's social media buzz

Frank Washkuch July 01, 2009

Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.
 

Liz Claiborne fights teen dating abuse by engaging parents, forging partnerships

Alexandra Bruell July 01, 2009

Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.
 

A little perspective, please

Don Spetner July 01, 2009

I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, somewhere.
 

How can media coverage be best correlated to actual business outcomes?

July 01, 2009

This month's panel discusses how media and PR results can be correlated to business outcomes.
 

Pekarek is an advocate for change at GSK

Jaimy Lee July 01, 2009

When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.
 

Brands get creative with integrated marketing

Kimberly Maul July 01, 2009

Integrated marketing has been an industry ideal for years. Kimberly Maul provides a look at some of the companies that are actually making it happen.
 

CBS News takes interactivity to a new level by linking with Ustream

Beth Kreitsch July 01, 2009

CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the CBS Evening News with Katie Couric.
 
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