Katie Connolly spent this year covering the McCain campaign for Newsweek's special 2008 election project. Connolly was granted behind-the-scenes access to the campaign with the agreement that none of her reporting would be published until after Election Day.

When an agency or internal PR department at a corporation conducts a pro-bono effort for a charity or a cause campaign for a feel-good organization, it can be more than just good business for a firm.

Although newsroom cutbacks have eliminated many dedicated consumer beats, consumer advocacy media might be stronger than ever, thanks to the rise of online reviews and ratings from journalists and the general population.

High-level departures require careful outreach to a variety of audiences.

Mozilla chose Melissa Shapiro as its first full-time PR pro about a year and half ago, when it was about a week into an RFP for a new US AOR. Most recently, she helped the company set a Guinness World Record in June for the most downloads in a single day.

VP, Makovsky & Company

It has been more than 40 years since a group of Columbia University students staged a sit-in at the office of the president, Grayson Kirk, to protest (among other things) the school's affiliation with a consortium that did military research for the government.

The Illinois Bureau of Tourism (IBT) launched a new Barack Obama component to its ongoing "Presidential Trails" campaign following his election.

A redesigned look and offline events are two factors helping the Web site bolster its brand

No two US cities have had a greater impact on each other, the country, and the world as New York City and Washington, DC. They are each largely industry towns - the centers of economic and geopolitical power and influence, respectively.