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Showtime's Nurse Jackie campaign brings in record ratings
Kimberly Maul
July 02, 2009
For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.
Journalist Q&A: Kara Swisher, All Things Digital
Aarti Shah
July 02, 2009
Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
David's Bridal spreads love online
Tanya Lewis
July 01, 2009
National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction.
Jim Beam gives consumers control of building the brand's social media buzz
Frank Washkuch
July 01, 2009
Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.
Liz Claiborne fights teen dating abuse by engaging parents, forging partnerships
Alexandra Bruell
July 01, 2009
Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.
A little perspective, please
Don Spetner July 01, 2009
I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, somewhere.
How can media coverage be best correlated to actual business outcomes?
July 01, 2009
This month's panel discusses how media and PR results can be correlated to business outcomes.
Pekarek is an advocate for change at GSK
Jaimy Lee
July 01, 2009
When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.
Brands get creative with integrated marketing
Kimberly Maul
July 01, 2009
Integrated marketing has been an industry ideal for years. Kimberly Maul provides a look at some of the companies that are actually making it happen.
CBS News takes interactivity to a new level by linking with Ustream
Beth Kreitsch July 01, 2009
CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the CBS Evening News with Katie Couric.
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PR Power List 2009
UPDATED: The NewsMarket to acquire Medialink
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UPDATED: The NewsMarket to acquire Medialink
Informatica enlists Ogilvy PR for stronger media relations
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PR Power List 2009
American Airlines challenges New York customers via Facebook
State Farm selects Weber Shandwick
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
Is Oprah Winfrey truly the best PR leader?
National Honey Board in consumer review
Levi's 'pioneers' a global interactive campaign
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
Is Oprah Winfrey truly the best PR leader?
Virgin Atlantic's 'Vtravelled' site aims to inspire
FTC proposal could vastly alter blogger relations
Wal-Mart makes a healthy decision
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