Old school brands help marketers' budgets; Microsoft takes on Apple with new ads; trans fat gets a bad rap in Massachusetts; and more

Palm works to revive brand; Intel takes on AMD; and more.

Defective chips cause headaches in Silicon Valley; Merck's marketing efforts in question; young Hispanics want bilingual social media; and more

Phelps ignites a sponsor scramble; Fox News friends Facebook; 'Family Guy's' McFarlane teams with Burger King and Google; and more.

Back-to-school campaigns heat up; Jackson Browne claims copyright infringement on a McCain ad; Alberta beef campaign kicks off, and more.

In the next congressional session, Rep. Edward Markey (D-MA), head of the House Energy and Commerce Committee, and others plan to introduce an online privacy law. The legislation may require that companies get prior approval from consumers before collecting information about their Web surfing habits, Business Week reports.

Olympic TV viewers up, but not in the stadium; Facebook No. 1 social network; truckers get into branded marketing; and more.

Celebrities take over presidential race; Google apologizes for Gmail outage; NBC responds to fireworks' criticism; and more.

Mainstream media defends its reporting on Edwards' affair; Obama to text message his VP choice; Martha Stewart tries comedy; and more.

Olympics begin today in China; publishers try to appeal to boys with gore; Detroit's mayor faces continued criticism; and more.