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Healthcare News

Martek Biosciences raises awareness about brain health online

Jaimy Lee July 01, 2009

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.

Depend partners up for prostate cancer awareness

Frank Washkuch June 19, 2009

Prostate cancer affects one in every six men, with 192,000 males expected to be diagnosed with the disease this year in the US alone.

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.

Pekarek is an advocate for change at GSK

Jaimy Lee July 01, 2009

When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.

'People' places Children's Hospitals of Minnesota at neonatal forefront

Frank Washkuch July 01, 2009

Who is your client? What are its media goals?

DC influencer: Q&A with Tim Phillips, president of Americans for Prosperity

Douglas Quenqua July 01, 2009

Tim Phillips, president of Americans for Prosperity, speaks to Douglas Quenqua about influence, media, and politics.

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.

No social media please, we're pharma

Peter J. Pitts June 29, 2009

Ambiguity is a virus. When it comes to social media, the more the FDA says about what is and what is not "in compliance" vis-à-vis social media, the less we seem to understand - and more conservative we become. This is not the right answer.

The coming PR battle over healthcare will be won in the trenches of social media

Mark Hass June 05, 2009

The battle lines over healthcare reform in America have been drawn, and they are digital.

Healthcare Blog Posts

The Cycle is your source for the latest technology marketing commentary. Whether it's short posts focusing on news found elsewhere or exploratory long-form pieces on the Web 2.0 environment and its impact on the PR industry, The Cycle keeps you current.

Healthcare Newsletter

The PRWeek healthcare newsletter provides healthcare-specific news, features, and campaigns delivered straight to your inbox every Thursday. From the FDA to Big Pharma, the newsletter will keep you informed of all the breaking issues affecting the healthcare and health and wellness market.

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