Healthcare News

Country Crock's goes healthy with Small Changes

Jaimy Lee May 14, 2008

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.
 

APCO assists 'off-label' push

Ted McKenna May 09, 2008

WASHINGTON: APCO Worldwide is providing media relations support for a coalition of drug companies hoping to persuade the Food and Drug Administration (FDA) to permit distribution of peer-reviewed articles on "off-label" use of drugs to doctors.
 

Orkin's cause campaign targets pests in Africa

Frank Washkuch May 06, 2008

ATLANTA: Orkin Pest Control launched a cause campaign, Fight the Bite, with a goal of raising $100,000 for 10,000 insecticide-treated bed nets for use in Africa. PR firm Jackson Spalding is handling the campaign.
 

Munchkin's Project Pink champions breast exams

Kimberly Maul May 01, 2008

NEW YORK: Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam.
 

Humana engages public on health-sector solutions

Jaimy Lee April 24, 2008

Health insurance company Humana expanded its ChangeNow4Health campaign with the April 21 launch of Innovation xChange, an online forum to encourage the public to suggest solutions for the healthcare industry
 

Healthcare Features

Ronald McDonald dares the media to 'Tackle the Tower'

Ivey Overstreet May 14, 2008

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.
 

Announcing an FDA approval, celebrity spokespeople, more

Beth Krietsch May 13, 2008

How can you maximize coverage of an FDA approval?
 

Interview: Nanci Hellmich

Kimberly Maul May 12, 2008

Nanci Hellmich lost a lot of weight 27 years ago and transitioned that into a reporting job covering health and wellness at USA Today, where she has worked for more than two decades.
 

Access Project targets large outlets to create awareness

Beth Krietsch May 07, 2008

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.
 

Staying one step ahead of the lion

Leo Bottary May 05, 2008

While the pundits debate the current state of the economy and whether it fits the formal definition of a recession, we continue to see high gas prices, consumer spending is sluggish, the dollar is weak, healthcare costs are skyrocketing, and the housing crisis is affecting everyone from Bear Stearns to the average citizen.
 

The Pulse

In healthcare, communicators have never had a more essential role. At The Pulse, we will offer a range of discussion on the pressing healthcare issues of the day, from Big Pharma and the Food and Drug Administration to the healthcare debate on Capitol Hill.

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