Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.

I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, somewhere.

A typical conversation I have with fellow PR pros is about specialization vs. generalization. There are plenty of excellent specialized agency teams or total firms devoted to digital media.

McKinsey & Co. has just fired a warning shot across the desks of CCOs.

The 2009 public relations awards season has come to a close.

With the Obama administration and a new activist Congress that has solid Democratic majorities, there exists a confluence of factors that will likely change the way we in public affairs and communications conduct advocacy efforts for clients.

If any of you have been to therapy (and if you haven't, schedule an appointment immediately), you've likely heard the phrase "pleaser."

In this new format of PRWeek, it seems appropriate to note the new challenges and opportunities for corporate or nonprofit PR pros.

While there are still new-business opportunities floating around out there, they are fewer and of generally less size than in years past.

Hope lies at the heart of mentoring. I was reminded of this several weeks ago when one of our students (I'll call her "Emily") landed a great PR job despite this tough, turbulent market. Everyone was excited for her, but the real story is what Emily did next: She reached out to other students who were anxiously seeking work.