Greg Schneiders

 
Greg Schneiders writes a monthly column for PRWeek.
 

Recent Articles

When it comes to wartime comms, Bush is no Lincoln

August 28, 2006

In business and in life, we all depend on role models to help shape our decisions and behavior. Countless "how-to" business books testify to this.

The answers many polls offer make you question their value

June 19, 2006

It is impossible to read a paper these days without encountering citations of polls, survey results, or focus-group findings.

Blogs just a reflection of overall consumer empowerment trend

May 15, 2006

Blogs will transform PR. Blogs will democratize the marketplace. Blogs can kill your brand. Blogs will set you free. Blog... blog... blog.

Reporters should reveal real reasons for unnamed sources

April 17, 2006

Bob Dylan once sang, "But I can't think for you, you'll have to decide whether Judas Iscariot had God on his side."

Katrina disaster shows value of restoring FEMA's status

March 20, 2006

Twenty-seven years ago, while working in the Carter White House, I directed the reorganization project that gave birth to a new federal agency: the Federal Emergency Management Agency (FEMA).

Google's defiance could be its downfall if it isn't careful

February 20, 2006

Vladimir Lenin famously cited the principle "You can't make an omelet without breaking eggs" to justify creating a Utopian society through bloody revolution and dictatorship.

Greg Schneiders

January 16, 2006

Political, business leaders can look to each other for lessons in success - and failure

CEOs must infuse the entire company with the spirit of corporate social responsibility

December 19, 2005

"Change before you have to," said Jack Welsh.

Greg Schneiders

November 21, 2005

It's the job of communications pros to help people visualize the change they don't see
 
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