PRWeek Green - PRWeek US

Green News

USCAP awards one-year job to Widmeyer

Ted McKenna May 12, 2008

WASHINGTON: The US Climate Action Partnership (USCAP) awarded Widmeyer Communications a one-year, approximately half-a-million-dollar contract to handle public affairs and media outreach.

Piaggio USA taps Brandware

Aarti Shah May 08, 2008

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.

Hess Natur's US debut to be managed by B&B

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

Earth Day kicks off ever-green year

Nicole Zerillo April 22, 2008

Earth Day will be celebrated by more than a billion people, some prompted by corporate campaigns backed by communications teams.

Pentagon's PR team uses TV military analysts to skew coverage

Ivey Overstreet April 21, 2008

An analysis by The New York Times found that the Bush Administration's communications team used a group of "military analysts" that frequently appear as experts on a variety of TV networks to skew the media coverage in its favor post-September 11.

Air pollution agency gets KTLA help

David Ward May 14, 2008

Who is your client and what are its media goals?

Caithness 'Powers Up' its support

Craig McGuire May 13, 2008

When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.

McLean's comms role at museum is a natural fit

Frank Washkuch May 12, 2008

When former NBC News international correspondent Charles McLean's phone rang recently, it was a recruitment agency manager asking for advice on hiring a seasoned communications chief for the American Museum of Natural History in New York.

Food & Water Watch launches new blog to clarify environmental sustainability claims

Beth Krietsch May 07, 2008

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

The growth of green radio, networking tools, more

Beth Krietsch May 06, 2008

How does green radio's growth affect media relations?

Green Blog Posts

The significance of corporate America embracing the green movement cannot be denied. Some still think it's a fad, but all signs point to the contrary - a sustained commitment to sustainability, either for economic efficiencies or reach out to a public whose goals and values are changing. Communications of green campaigns will follow, and Target Green will be there.

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