On some topics, everyone seems to have an opinion, from the presidential election to the best coffee. However, Linda Bartman has made a career of promoting products that consumers probably have not thought twice about.

When Initial Tropical Plants, a provider of plants and services for the workplace, decided to switch to a new global brand name, it knew the transition would take time.

On April 16 of this year, Jonathan Bass became director of communications for SolarCity, the Foster City, CA-based provider of commercial and residential solar power.

Who is your client? What are its media goals?

The green movement continues to boom and consumers are increasingly environmentally conscious. So, AkzoNobel designed The Freshaire Choice, an environmentally friendly, odorless, VOC-free paint.

'Green' initiatives aren't just a fad for the fast-food chain, itÕs the basis of its philosophy, messaging

The Washington Nationals' new stadium, which opened this year, became the first LEED-certified stadium in the US. But now an activist group, Strike Out Exxon, is protesting the ballpark's advertising partnership with ExxonMobil, saying it runs counter to what green stands for. However, a spokesperson at ExxonMobil says the company entered the partnership because it provided a great platform to promote energy efficiency.

Wary of rising fuel prices and imposed carbon footprints, PR firms are installing internal environmental programs that benefit staff and help address current economic and environmental issues. The programs also authenticate work on green client initiatives, taking the firms beyond recycling bins and filtered water.

Fresh tactics enable the New Zealand-based kiwi marketer to continue its North American growth

While ethanol might be a media darling and go-to biofuel among politicos campaigning on a green platform, it's not the only alternative fuel in play.