NEW YORK: Absolut was scheduled to initiate a lights out in Las Vegas June 21 as part of its "Global Cooling" campaign, launched in January, which aims to draw attention to the effects of global warming. With the support of AOR Ketchum, all the lights at Mandalay Bay Resort & Casino were scheduled to go out for one minute at 9:30pm, including a momentary shut down of the Outernational Music Festival.

STRATHAM, NH: Timberland partnered with social networking site Changents to launch a new forum for environmental activists and further its CSR goals.

SOUTH PORTLAND, ME: Fairchild Semiconductor selected Topaz Partners for a six-figure contract to help broaden its coverage and brand awareness.

DETROIT, MI: General Motors (GM) said its announcement to shutter truck plants in favor of small-car production furthers its earlier message promoting fuel-efficient vehicles.

OAKLAND, CA: Kaiser Permanente selected GolinHarris for a six-figure AOR account to help the healthcare organization communicate the benefits of its operating model, database, and research to a wider audience.