SunPower selects Ogilvy to help corporate comms

Jaimy Lee October 02, 2008

SAN JOSE, CA: SunPower, a solar power designer, manufacturer, and marketer based in San Jose, CA, named Ogilvy global AOR after a competitive pitching process.
 

Brita goes to college in environmental initiative

Nicole Zerillo September 24, 2008

OAKLAND, CA: Clorox Company's Brita launched a new national campaign to encourage students to find creative solutions to on-campus environmental issues.
 

Consumer education at heart of Salada relaunch

Nicole Zerillo September 16, 2008

LITTLE FALLS, NY: For the relaunch of its Salada Green Tea bags, Redco Foods introduced a new educational campaign that positioned the beverage as a savvy health, economic, and environmental choice. "Unbottle Your Tea" calls on consumers to consider switching from bottled teas to its tea bags and take advantage of the potential benefits.
 

Dagoba eyes consumers in garden effort

Nicole Zerillo September 03, 2008

ASHLAND, OR: Dagoba Organic Chocolate recently kicked off "Seed the Day," a new effort to connect consumers with the urban gardening movement and further Dagoba's brand messaging of eco-awareness.
 

Auto industry promotes consumer responsibility

Nicole Zerillo September 02, 2008

WASHINGTON DC: The Alliance of Automobile Manufacturers recently launched "EcoDriving," a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions.