Fred Bratman

 
Fred Bratman writes a monthly column for PRWeek.
 

Recent Articles

Practice how others preach to improve your presentation

April 23, 2007

I have a confession. Sometimes when I am traveling and unable to sleep, I turn on the TV and channel surf. In those early morning hours, very little holds my attention, not even a Seinfeld rerun. Instead, I end up watching a sermon on a religious channel.

IR pros must pay attention to rising list of outlets that count

February 26, 2007

Two recent and apparently unrelated events are further evidence of a tectonic shift under way in financial news.

Private equity must speak up to defend itself amid scrutiny

November 20, 2006

Storm clouds are starting to form over the world of private equity, and with the Democrats now in control of Congress, many of whom were elected on populist platforms, it may not be long before subpoenas begin to fly and calls for increased regulation of private equity become part of a headline.

The key to winning over new investors is in the presentation

October 16, 2006

The first rule of medicine is to do no harm. That should also be the first rule of financial communications.

BP's taking responsibility, then showing action crucial in crisis

September 18, 2006

Four-year-olds and many companies have one thing in common: They often struggle to admit wrongdoing.

Companies that play guidance game must address misses, too

August 21, 2006

The other day, a midsize company reported earnings that were significantly higher than the year-ago quarter, as well as several other positive operating metrics.

To tell investors the full story, numbers alone do not add up

July 17, 2006

If you read the sports pages of a newspaper, you know that there are two ways to find out how your team fared in its last game.

Don't dismiss bond-boosting potential of annual meetings

June 12, 2006

The regulatory requirements for an annual meeting of a publicly traded company are minimal and with no trouble can be wrapped up in under an hour. There are some companies that dread these required events and try hard to set speed records from opening to closing.

Sears' Lampert shows value of annual report as comms tool

April 10, 2006

This is the time of year when mailboxes get stuffed with company annual reports.

Size-based reporting standard needed to maintain economy

March 13, 2006

How could anyone in his right mind oppose former Securities & Exchange Commission chairman Arthur Levitt, former Federal Reserve chairman Paul Volcker, and former chairman of Vanguard Funds John Bogle in their efforts to enforce Section 404 of Sarbanes-Oxley for all companies no matter their size?
 
Home | News | Newsletters | Blogs | Directory | PR Jobs | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Reprints | Advertising | Subscribe to our RSS feeds RSS

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions