Fred Bratman

 
Fred Bratman writes a monthly column for PRWeek.
 

Recent Articles

Companies must avoid knee-jerk reaction to hedge-fund meetings

May 19, 2008

Companies seeking to expand their investor base these days often face a tough question with no single correct answer: Should senior management make time to meet with hedge funds?

Companies should stay visible during rough economic times

March 31, 2008

Executives of companies with active investor relations programs might be considering whether to trim activities or "hunker down," given the choppy stock markets. They shouldn't.

The imperiled annual report still valuable as a comms tool

February 04, 2008

Somewhere right now a group of IR/PR corporate staffers are sitting in a conference room vigorously debating how best to handle their company's annual report.

Comms becomes more vital during uncertain fiscal times

December 03, 2007

Each year, a handful of companies that believe the market has not fairly valued their stock decide that the time is right to "explore strategic options," often a euphemism for putting the company up for sale.

When it comes to persuasion, leaders should follow Moses

October 08, 2007

While it takes many qualities to make a great leader, the ability to persuade has to be near the top of the list. In politics, examples abound, from Lincoln to Churchill, from Gandhi to John Kennedy.

Reg FD's impact contradicts its intent to expand dialogue

August 13, 2007

If the devil is in the details, we are witnessing the devil at work when it comes to the practical impact of Reg FD.

Michael Moore is funny

June 27, 2007

Can you imagine America looking to Jerry Lewis to determine future U.S. foreign policy? Or waiting with bated breath to hear Jay Leno's take on immigration legislation?

Presentations need to answer 'So what?' to truly be effective

June 18, 2007

Sitting through a series of presentations aimed at money managers, I was struck by a troubling similarity that ran through each: the "So what?" question was often left unanswered, leaving a dangerous gap between the speaker and the audience.

Practice how others preach to improve your presentation

April 23, 2007

I have a confession. Sometimes when I am traveling and unable to sleep, I turn on the TV and channel surf. In those early morning hours, very little holds my attention, not even a Seinfeld rerun. Instead, I end up watching a sermon on a religious channel.

IR pros must pay attention to rising list of outlets that count

February 26, 2007

Two recent and apparently unrelated events are further evidence of a tectonic shift under way in financial news.
 
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