NEW YORK: The Daily Beast, the new Web site of former Vanity Fair and The New Yorker editor Tina Brown, is targeting an audience of "busy, globally curious professionals and news junkies," its executive editor, former Wall Street Journal deputy managing editor Edward Felsenthal, told PRWeek via e-mail.

News media outlets are increasingly adding light-hearted programming.

bSocial Networks, a creator of personalized e-commerce applications on various social networks, launched the Market Lodge application on Facebook in late 2007.

'Post' says gossip report untrue; Maddow an early success at MSNBC; Judith Miller joins Fox News

From global rollouts to twice-yearly report cards, BMC Software and AOR Waggener Edstrom benefit from a symbiotic relationship.

Money-focused media gain during financial mess; 'Newsday' reveals past losses; 'Newsweek' reimagining itself.

The Star-Ledger of Newark got a reprieve from closure for now, as more than 200 of the newspaper's employees have agreed to buyouts and concessions with Advance Publications.

OAKLAND, CA: Ask.com is conducting an outreach effort aimed at consumer publications and trade media to raise brand awareness of its relaunched search engine. Its new site was unveiled October 6.

Obama, McCain explain economic plans; Ad Council to launch anti-bigotry campaign; 'New York Times' to shut down IHT Web site; and more

NEW YORK: The Economist is continuing a national brand awareness campaign with a three-day event in New York this month.