Boutique firms are increasingly winning business that was once reserved for larger, multinational agencies.

Despite its reputation as an economic hub, Hong Kong's robust PR opportunities extend well beyond the financial sector.

The general consumer trend of health and wellness has infiltrated the beauty market, and many brands are taking this into account for their communications plans.

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Erica Iacono and Nicole Zerillo recently visited Chicago to discuss consumer PR

Research is essential to crafting a public affairs campaign that will truly resonate with target audiences.

From Champagne to coffee, brands are increasingly using high-end lifestyle PR programs to appeal to a broad range of consumers.

GE has taken steps to help its communicators not only assess their current performance, but also provide ways for them to further their career.

Solar energy providers have had to adjust their communications strategy as they seek to educate and engage consumers.

The Minneapolis-St. Paul region provides many opportunities for PR professionals.

For companies looking to target financial advisors, a consistent and useful message is what resonates.