Latest Features

Press ponders Limbaugh effect on Indiana primary

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

Firms discover ways to bring their worlds closer

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a challenge.

Filming fashion and fashioning film

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

Employers have a responsibility to continue new media lessons

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

Food & Water Watch launches new blog to clarify environmental sustainability claims

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Hands-on training makes conferences worthwhile

Annual conferences, particularly those bearing the stuffy "leadership" title, don't usually make journalists gush, but gush they did over the recent Four A's conference held in Southern California

Clinton and the art of superdelegate maintenance

The immediate effect of yesterday's primaries on the race was predicted to be murky, given expectations that Clinton would win Indiana and Obama would win North Carolina. Today, after Obama won North Carolina handily and Clinton barely squeaked by in Indiana, many headlines are portraying Clinton as essentially down for the count.

Tom Cruise launches own Web site

Tom Cruise launched TomCruise.com this week, a Web site all about the movie star and famous Scientologist.

Access Project targets large outlets to create awareness

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

'Computerworld' boosts Microsoft

Who is your client and what are its media goals?

Contact

Erica Iacono
Features Editor
646-638-6102
erica.iacono@prweek.com

Latest Cover Stories

A broader education

Universities across the country are recognizing the importance of offering students courses in multicultural communications.

Global accents

Lenovo's global communications team works together to create a worldwide brand identity through focused messaging.

In the spotlight

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the comms front.
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