We've said it before, but we'll say it again: You have to be on Twitter. But in the very least, you must monitor the site for your brands and the issues affecting them. This is particularly true of consumer-focused brands, and those in public affairs.

Various corporate scandals prompted more regulation, calls for transparency, and rethinking of comms tactics

Tonya Garcia held a virtual roundtable in September where she discussed with various financial experts the trends affecting the industry

Technology, Hollywood, and consumer behavior have all converged to create a whole new communications reality

Kimberly Maul held a virtual roundtable in September where she spoke to entertainment experts about trends affecting the industry.

Cooperative online initiatives and word-of-mouth tactics have transformed how PR pros engage target audiences

Cooperative online initiatives and word-of-mouth tactics have transformed how PR pros engage target audiences

Tech PR's story over the past 10 years is defined by tales of hype, fallout, and ultimate maturation - the parabolic boom and bust known to all.

Aarti Shah held a virtual roundtable in September, where she discussed with tech experts the trends affecting the industry

Whether targeting the press, lawmakers, or the average Joe, social media has drastically changed the rules of outreach