MSNBC tensions, bloggers highlight Democratic convention media news

Frank Washkuch August 29, 2008

Other than on-the-air tension at MSNBC, the big media story from the Democratic National Convention was the role of bloggers.
 

Experts are ready to tackle coming bankruptcies

Ted McKenna August 29, 2008

Though economic woes in the US have led such well-known companies as Bennigan's, Mrs. Fields, and Mervyns to file for bankruptcy, financial PR experts say that they are not currently dealing with more bankruptcy-related clients than usual.
 

CEOS should consider becoming brand rejuvenation chiefs

Adam Joseph and Flora Iacchia August 28, 2008

Today, many enterprises are seeking new ways to modernize their brand image and to deliver a unique customer experience. To succeed at this game, the CEO should consider becoming the brand rejuvenation chief in order to provide the necessary recognition for the new positioning.
 

Obama VP announcement turns promise into problem

August 28, 2008

As pundit speculation regarding the VP choice mounted, the Obama campaign had promised Web-savvy supporters - who helped the Illinois senator build an extensive Internet base - that they would be "the first to know" via text message when he made a decision on a running mate
 

Brand hijacking is both obstacle and opportunity for companies

Keith O'Brien August 28, 2008

Don Draper from AMC's Mad Men is a character who parses his words. A fan of the show decided he would make a great Twitter friend. Additional fake Mad Men accounts cropped up. More fans of the show signed up to hear the (fictional) Draper wax cool intelligence on Twitter until his profile was pulled down. You know how this story goes
 

Denver's pre-DNC moves rocky at best

Tonya Garcia August 28, 2008

Denver has prepared for its big moment in the spotlight for months. The Mile High City's goal was to be nothing less than spic-and-span when it hosted the Democratic National Convention. After all, with all those delegates and international journalists walking around, how embarrassing would it have been if a panhandler, desperately in need of a haircut, was seen begging on the street?
 

AMC responds to Twittering 'Mad Men' characters

Kimberly Maul August 27, 2008

Fans of AMC's 'Mad Men' who created Twitter accounts, posting as several of the show's characters like Don Draper and Peggy Olsen, were met with an unpleasant surprise earlier this week when some of these character accounts were suspended.
 

California Tortilla sees sales pop

Tanya Lewis August 27, 2008

When California Tortilla (CT) opened nearly 13 years ago, the founders gave away free Pop-Tarts to promote the restaurant. Since then, the Mexican fast-food chain with 38 locations in mid-Atlantic states has become known for what marketing director Stacy Kane calls "trademark, zany antics."
 

Agency finds right pitch for 'Times'

David Ward August 27, 2008

What does your company do? What are its media goals?
 

Networks look for notable convention angles

Frank Washkuch August 26, 2008

There's no shortage of media news from the Democratic National Convention in Denver, as networks figure out how to use the aerial cameras, familiar to football fans, to capture Sen. Barack Obama's (D-IL) acceptance speech. Meanwhile, newspapers in both Denver and Minneapolis-St.Paul are spending, and are planning to spend, lavishly to cover the event.
 
 
Home | News | Newsletters | Blogs | Directory | PR Jobs | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Reprints | Advertising | Subscribe to our RSS feeds RSS

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions