Feature Articles

Inside perspective

Aarti Shah June 16, 2008

Intel has adjusted its communications strategy to reach consumers with a message about the role its processors play in the overall computer experience.
 

Finding the right blend

Tonya Garcia June 09, 2008

As the broadcast PR industry adapts to the complicated media landscape, paid placements are becoming a more frequent part of the mix.
 

A solid lineup

Frank Washkuch June 02, 2008

CA's recent restructuring of its communications function has enabled the company to more effectively support overall PR and business goals.
 

Committed to change

Tanya Lewis May 26, 2008

Pfizer is taking steps to improve its reputation by shifting its comms strategy to be more open and responsive to the media and other stakeholders
 

Hitting a new stride

Nicole Zerillo May 12, 2008

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.
 

A brand new strategy

Tanya Lewis May 05, 2008

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.
 

Poised for challenge

Keith O'Brien April 28, 2008

Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.
 

A broader education

Tanya Lewis April 21, 2008

Universities across the country are recognizing the importance of offering students courses in multicultural communications.
 

The value of networks

Ted McKenna April 14, 2008

From shared education to global footprints, PR networks bring value to members that extends beyond new-business opportunities.
 

Global accents

Nicole Zerillo April 07, 2008

Lenovo's global communications team works together to create a worldwide brand identity through focused messaging.
 
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