Recruiting expert Brad Karsh offers résumé dos and don'ts for those just entering the field.

Innovation is certainly a buzzword in the PR industry. It's the subject of conferences and internal meetings, it's a quality that can set an agency apart in new-business pitches, and, perhaps most important, it's something that is essential to the industry's future.

PR pros the world over face many challenging issues, from local economies to talent. Erica Iacono moderates this virtual forum of top pros from different regions to get the global view

The Creation Museum in Petersburg, KY, has been in the works for nearly 13 years and intends to "bring the Bible to life."

Several factors contribute to the success of a product launch

Pro-bono relationships require careful thought and planning, but in the long run they benefit both the client and agency.

CHICAGO: Observer Group, the parent company of Bacon's, Delahaye, and Bacon's Multivision in the US, has rebranded the entire global organization under a new name: Cision.

Job titles are something of a divisive issue in the PR industry. While most firms rely on various titles to note experience level and stature, there are some agency leaders who believe the mere notion of titles creates a level of bureaucracy that detracts from client work.

Cymer, a supplier of excimer laser light sources used in semiconductor manufacturing, was looking for a way to raise its profile in the local community, says Meggan Powers, senior corporate communications manager for Cymer.

The Los Angeles Times has certainly seen its share of drama over the past year and, as such, has become a frequent subject on media pages across the country.