This month's feature examines how several companies are approaching the concept of integrated marketing.

Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.

Erica Iacono, executive editor at PRWeek, speaks with John Bell, MD of 360 Digital Influence at Ogilvy PR Worldwide about recent changes in his clients' use of social media, and ways PR professionals can gain market share in the digital media space.

This week, 10 of the nation's banks were granted permission to repay TARP money back to the government.

Among the many important issues in the PR industry, measurement is one that continues to elicit strong interest and opinions.

Be it tactics, investment, or integration, the measurement conversation continues to fundamentally change.

This week's news analysis examines the Catholic Church's use of social media. Yes, that's right; the Pope is now available as a Facebook and iPhone application.

At a recent industry event, I had the opportunity to discuss the state of integrated marketing with an advertising agency executive.

NEW YORK: Mark Hass has left his position as CEO of MS&L Worldwide to pursue other opportunities outside of Publicis Groupe.

This week's feature examines Yum Brands and its World Hunger Relief program, which benefits the World Food Programme.