With the seemingly endless amount of consumer-generated content circulating on the Internet, many companies are understandably concerned about what effect, if any, such content can have on the image of their brand.

Given the roller coaster ride the economy has been on for the past few months, there are understandably concerns about how a possible recession could affect the PR industry.

When Super Bowl XLII was awarded to Phoenix, organizers worked with AOR EB Lane to develop a campaign that could generate excitement throughout the state - not just in the host city.

Recently, I had the opportunity to meet with sales executives from a broadcast PR firm. We discussed the trends they are seeing from clients and across the industry as a whole.

Dell's expectations for the new super agency Da Vinci are quite high, meaning the marketing world is going to be watching very closely to see if the WPP firm can actually succeed.

At any one of the seven regional roundtables PRWeek hosts throughout the year, there are certain topics that always seem to come up, even when participants aren't prompted by a direct question. One that always generates an animated discussion is the lack of diversity in the industry.

For the first time, this year's PRWeek/Burson-Marsteller CEO Survey asked respondents how important it was to be considered an influencer in their respective industries.

CEOs are facing more challenges than ever as they try to establish influence within their industries, communicate effectively with internal and external audiences, and maintain corporate reputation.

In 1983, American Express launched a national campaign to fund restoration work on the Statue of Liberty in preparation for its 1986 centennial celebration: Every time existing customers used their cards, Amex donated one cent to the Statue of Liberty Restoration Fund.

It would be hard to find a company that doesn't appreciate the importance of a solid employee communications strategy in theory.