Erica Iacono

 
Erica Iacono is executive editor of PRWeek.
 

Recent Articles

Integrated efforts call for full participation from the start

July 01, 2009

This month's feature examines how several companies are approaching the concept of integrated marketing.

Value message must go beyond cost

June 26, 2009

Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.

Interview: John Bell, MD of 360 Digital Influence, Ogilvy

June 12, 2009

Erica Iacono, executive editor at PRWeek, speaks with John Bell, MD of 360 Digital Influence at Ogilvy PR Worldwide about recent changes in his clients' use of social media, and ways PR professionals can gain market share in the digital media space.

Rebounding financial companies shouldn't neglect employee morale

June 12, 2009

This week, 10 of the nation's banks were granted permission to repay TARP money back to the government.

Basics of PR measurement still provide valuable insight

June 01, 2009

Among the many important issues in the PR industry, measurement is one that continues to elicit strong interest and opinions.

Measurement Roundtable 2009: Defining value

June 01, 2009

Be it tactics, investment, or integration, the measurement conversation continues to fundamentally change.

Thoughtful social media tactics will resonate best

May 29, 2009

This week's news analysis examines the Catholic Church's use of social media. Yes, that's right; the Pope is now available as a Facebook and iPhone application.

PR pros must continue to advocate for their proverbial seat at the table

May 15, 2009

At a recent industry event, I had the opportunity to discuss the state of integrated marketing with an advertising agency executive.

Hass leaves MS&L

April 20, 2009

NEW YORK: Mark Hass has left his position as CEO of MS&L Worldwide to pursue other opportunities outside of Publicis Groupe.

CSR programs in good, bad times reap companies long-term benefits

April 20, 2009

This week's feature examines Yum Brands and its World Hunger Relief program, which benefits the World Food Programme.