Recent Articles
November 28, 2005
Microsoft program for new Xbox shows how key customer interaction is to obsolescence
November 22, 2005
Microsoft is not a company best-known for its customer-friendly approach to obsolescence.
November 21, 2005
Though created to compete with big firms, startups' biggest rivals are often each other
November 14, 2005
Spoof ads may be funny, but they require too much from consumers, too little from firms
November 07, 2005
If predictions hold true, consumers in future will need to tap into creativity over privacy
October 31, 2005
Brand Atlanta energizes residents, firms by giving them stake in the city's repositioning
October 24, 2005
British Airways' agency switch leaves legacy of great ads, and greater opportunity for BBH
October 17, 2005
The 30-second ad spot is not what it used to be, but it still has a vital role to play in the mix
October 10, 2005
There are tried-and-trusted tricks to achieve integration, but Dove has an extra ingredient
October 03, 2005
When done right, internal efforts can inspire employees to share goodwill with customers