Editorial Articles

Avoiding politics is not a solid long-term game plan

June 30, 2008

This week's Global Special (see p. 13) reveals that many corporate sponsors of the upcoming Olympics have focused their messaging on supporting the spirit of the Games, instead of addressing the political controversy generated by China's hosting of the Games, and, in turn, the perceived support their sponsorship conveys.
 

Corporations should learn from Mets' poor dismissal

June 18, 2008

Clumsy at best, callous at worst, the New York Mets this past Tuesday morning unwittingly provided every organization with a blueprint of how not to handle a management shake up.
 

PR leaders should mentor young women employees

June 12, 2008

Whether you were rooting for or against her presidential campaign, Sen. Hillary Clinton's concession speech gave professional women particular reason to smile with its reference to that infamous glass ceiling.
 

Attacks by CBS show the public's opinion of PR pros

June 04, 2008

Although former White House press secretary Scott McClellan gained instant attention for his recent book - What Happened: Inside the Bush White House and Washington's Culture of Deception - discussions soon turned to criticism of the PR industry as a whole.
 

CEO explanation falls flat concerning transparency

May 29, 2008

When Whole Foods' CEO John Mackey was caught using the screen name Rahodeb to post anonymous comments about his company and its competitors, the executive took a break from Whole Foods' The CEO's Blog.
 

Faulty ads stymie pharma's social media advancement

May 22, 2008

Merck's $58 million payout should be a lesson to Big Pharma and its marketers. Although the pharmaceutical industry and PR agencies serving clients are eager to get into more social media work, this case will hinder those efforts.
 

Dove's 'Real Beauty' is not the image of transparency

May 14, 2008

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.
 

Hands-on training makes conferences worthwhile

May 07, 2008

Annual conferences, particularly those bearing the stuffy "leadership" title, don't usually make journalists gush, but gush they did over the recent Four A's conference held in Southern California
 

Incisor is walking fine line between clever and conflict

April 30, 2008

Incisor Communications, created so that Bite Communications could take on the Sybase account without dropping any existing clients (PRWeek, April 28), is a tenuous conflict solution.
 

Media does a disservice with lack of investigating

April 24, 2008

Viewers already know not to believe everything they see on TV, but a recent investigation by The New York Times will give them more reason to question those presented as "experts," brought in to pontificate on various topics - particularly, perhaps, matters of war.