Editorial Articles

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 

PR poised to have the greatest impact when recovery begins

July 01, 2009

Experts have predicted that this recession could permanently alter spending habits.
 

Industry profitability might be down, but value is up

June 26, 2009

Just last week a report found that agency profitability is falling, and we know that in-house teams are suffering cutbacks as well.
 

The revolution will be Tweeted

June 19, 2009

As the events in Iran demonstrated this week, social media is playing a defining role in global public affairs.
 

FedEx Brown Bailout leaves bitter taste

June 12, 2009

Earlier this week, FedEx launched a multimillion-dollar campaign, Brown Bailout, directly attacking its competitor United Parcel Service (UPS) for supporting legislation that could make it easier for some of FedEx's workers to unionize.
 

PR must increase its stake in growing world of mobile marketing

June 05, 2009

PRWeek's sister publication, DMNews, reported this week on research from the Mobile Marketing Association, which found that while mobile marketing represents a mere 1.8% of 2009 marketing expenditures, the average mobile marketing budget is increasing 26% per year.
 

Comms must take the lead in organizations' social media shift

June 01, 2009

The reality of the digital era is that communications is no longer the only voice for a company.
 

Levi's bold stance hits the mark

May 29, 2009

Levi's recently took a bold step and visibly aligned its brand with those that support gay marriage rights.
 

Throwing down the pink gauntlet

May 22, 2009

Despite being one of the most sought after demographics, marketers still have trouble communicating with women.
 

FDA misfires with Cheerios warning

May 13, 2009

The Food and Drug Administration has set its sights on Cheerios' claim that it can lower cholesterol in four to six weeks.