Erica Iacono moderates this virtual roundtable where PR educators share their perspectives on the diversity issue—and what agencies and corporations can do to improve the situation

The lack of diversity in PR is an issue that has persisted over the years. And while firms and corporations are devoting more resources to expanding their multicultural employee base, there is still much that needs to be done, according to the 2007 PRWeek/Hill & Knowlton Diversity Survey.

The PR industry's battle for diversity needs to be fought at all levels, from the C-suite to the classroom. Tonya Garcia and Randi Schmelzer report on the 2006 PRWeek/Hill & Knowlton Diversity Survey

Now in its third year, the PRWeek/Hill & Knowlton Diversity Survey once again puts the industry under a magnifying glass to see how well it is reflecting the communities it targets. This year, we move the debate along from discussing the problem to outlining ways that agencies and inhouse departments can act to positively change the industry's make-up.

The lack of diversity in the PR industry means that companies must compete harder to attract great candidates.