People might always love their food, but the once-robust food section in newspapers is not immune to the cutbacks impacting the industry as a whole.

Who is your client? What are its media goals?

For nearly five decades, surfing and the culture around it, has played a significant role in American culture, impacting music, movies, fashion, and even car design.

Who is your client? What are its media goals?

Many people look at airports as only a gateway for travel. However, these travel centers also directly impact their host cities and economies, and because of that they get a lot of attention from local media.

Who is your client? What are its media goals?

The use of child safety seats in cars might seem like a no-brainer, but the reality is many parents get mixed messages about what seat is best and how long kids should use them.

The current economic pinch that many Americans are facing due to declining home values, rising food prices, and soaring gasoline costs is triggering a great deal of coverage in the mainstream press. Along with the doom-and-gloom articles, however, there is also a surge of stories devoted to frugal living, as more consumers economize their means to help make ends meet.

Who is your client? What are its media goals?

Whether it's children who buy and trade Pokemon cards, or teens and adults who stand in line waiting for the latest limited edition Nike sneakers endorsed by Michael Jordan, America is, in many ways, a society of collectors.