Although the conflicts in Iraq and Afghanistan trigger diverse and often opposing opinions, stories about returning veterans and the issues they deal with tend to be fairly positive, says Ron Martz, president of Military Reporters and Editors, and recently retired military affairs reporter for the Atlanta Journal-Constitution.

Who is your client? What are its media goals?

Yet spots still need to be both informative and targeted to garner the right attention.

Though dwarfed by coverage of movies, TV, music, and video games, mobile entertainment is slowly but surely emerging as a media category in its own right because of the large amount of financing in the vertical.

Who is your client? What are its media goals?

AstraZeneca takes great interest in its home state's health-related issues. Part of that includes providing information to the more than 100,000 Delaware residents that are without medical insurance.

Even though immigration has always been a major source of public debate, many major media outlets generally covered it as an event-driven or politically oriented breaking news story.

Who is your client? What are its media goals?

It turns out that even the media has a sweet tooth when it comes to confections

Delta recently introduced a new onboard safety message. What were the airline's media goals regarding that new video?