Recent Articles
June 11, 2008
Who is your client? What are its media goals?
June 10, 2008
AstraZeneca takes great interest in its home state's health-related issues. Part of that includes providing information to the more than 100,000 Delaware residents that are without medical insurance.
June 09, 2008
Even though immigration has always been a major source of public debate, many major media outlets generally covered it as an event-driven or politically oriented breaking news story.
June 04, 2008
Who is your client? What are its media goals?
June 02, 2008
It turns out that even the media has a sweet tooth when it comes to confections
May 28, 2008
Delta recently introduced a new onboard safety message. What were the airline's media goals regarding that new video?
May 26, 2008
From niche new-age publications to daytime TV titans, such as Oprah Winfrey and Dr. Phil, stories on self-help and personal growth are gaining prominence, thanks largely to the unfailing belief of a growing number of Americans that they can improve both their mental and physical states.
May 21, 2008
Who is your client and what are its media goals?
May 19, 2008
High School proms, sweet 16 parties, and quincea-eras have always been important rites of passage for American girls. Yet, in recent years, they've evolved into high-priced, high-profile events.That upgrade has resulted in more than just higher party bills for parents. A flurry of magazines and Web sites, as well as special sections in lifestyle titles, that are dedicated to planning and shopping for these special occasions have emerged.
May 14, 2008
Who is your client and what are its media goals?