Who is your client? What are its media goals?

Less than a decade ago, high-speed Internet access for homes and businesses was a tech revolution, and coverage was seemingly everywhere. However, despite many in the technology consistently writing about the latest iPhone or the promise of 3G and 4G wireless networks, wired broadband networks are not relegated to yesterday's news.

What does your company do? What are its media goals?

Architectural media coverage looks at a fairly broad spectrum of topics, but it also often combines art-like critiques of design and style with more practical considerations of function and usability.

Who is your client? What are its media goals?

The correct research and presentation help a product's chances of getting in front of the media.

Late summer - back-to-school season - might not be the most enjoyable time for students, but it's generally a great time for retail advertising, and the media is definitely taking notice. Not only are traditional parenting and general interest outlets devoting more space to school fashion, supplies, and gadgets, but a number of just-launched outlets are also adding back-to-school sections.

Many people think of hotels as part of travel-related stories, yet they are also a part of lifestyle, architecture, design, and business beats at various publications.

Who is your client? What are its media goals?

People might always love their food, but the once-robust food section in newspapers is not immune to the cutbacks impacting the industry as a whole.