The collapse of 85-year-old Bear Stearns in late 2008 was the biggest early signal to the general public that something was very wrong on Wall Street.

Though bicycling has been around for well over a century, bike makers and cycling advocates realize the importance of coming up with fresh angles to maintain media interest.

Who is your client? What are its media goals?

Given that shoes are not only an everyday necessity, but a passion point for many consumers, media of all stripes find coverage space for the latest footwear trends and fashions.

When looking beyond PR pros to fill positions, there are still certain criteria that need to be met.

Who is your client? What are its media goals?

Although energy is taking a backseat to the economy as a political topic and the recent plunge in gas prices has reduced the public's attention to US dependence on foreign oil, biofuels is a hot media topic with a surprisingly wide breadth of opportunities.

Who is your client? What are its media goals?

In recent weeks, there's been a flurry of coverage on how candy sales are surging despite the economic downturn.

Who is your client? What are its media goals?