Who is your client and what are its media goals?

Thanks to the rise of blogs, dedicated Web sites, and new festivals, independent films are still finding their audience. Inde-pendent film publications are also seeing their audiences move online, says Todd Konrad, online editor and critic for Independent Film Quarterly.

Who is your client and what are its media goals?

With many newspapers cutting newsholes and resources - including within the financial sections - local business journals would seem to be poised to steal mind and market share from the dailies.

Who is your client and what are its media goals?

The Pope's visit to the US, combined with the major presidential candidates being quizzed on faith-related issues, has put religion coverage front and center in recent weeks

Who is your client and what are its media goals?

The mainstream media is increasingly interested in airline technology since American Airlines grounded thousands of flights this month for safety checks. However, for outlets that specifically cover airline carriers, the key is to show how each new - or frequently used - part has an impact on the broader industry, says Seth Kaplan, managing partner of Airline Weekly.

Who is your client and what are its media goals?

The mortgage meltdown and subsequent economic turmoil are having a considerable effect on the pocketbooks of many Americans. As a result, the economy is a front-page story for the mainstream media. Yet for the luxury press, it's business as usual, whether the economy is in re-cession or not.