In 1999, Procacci Bros. Sales Corp., one of the world's largest tomato growers, introduced the UglyRipe tomato, a flavorful heirloom variety tomato bred to be hardy enough to be shipped across the country.

A PR firm's ability to provide exceptional client service is what helps it stand out in a competitive marketplace.

The audience for newspaper Web sites is growing at a faster rate than the overall online audience, according to recent research from the Newspaper Association of America (NAA).

To entice media interest, the right images can be just as important as the actual story.

As the Ford Dealers of Western New York (WNY Ford) geared up to launch the new 2007 Ford Edge, it wanted a bold introduction that would convey the importance of the vehicle to the local economy.

When Gemini Cosmetics prepared to launch the KISS Her and KISS Him fragrances, brand extensions of the iconic '70s rock band, president and CEO Neil Katz knew conventional wisdom could cloud an accurate understanding of the product. The perception was that the band and its frontman, Gene Simmons, were only relevant to aging boomers.

As PR counsel to engineering search engine GlobalSpec, Tech Image's work had focused on trade industry publicity to help build the company's registered user base.

Recognizing the importance of the blogosphere, SAP, a provider of business software solutions, wanted to get more involved in that arena.

To establish itself as "more than just a provider of a good," sports retailer Rivalfish.com in late January launched an online sports satire magazine, The Rival Room.

MTV Networks wanted to connect with audiences of its TV Land and Nick at Nite stations by developing a pro-social effort, but was challenged in finding an issue that viewers could get behind and also resonated with the stations.