Each year, Grassroots Enterprise (GRE) takes on an "after-school project," a pro-bono effort that aims to make a difference.

Tanya Lewis profiled Loyola University Chicago's "Loyola Values" ad and PR campaign in PRWeek's February 12, 2007.

In PRWeek's March 6, 2006, issue, Craig McGuire outlined "FMA Live! Where Science Rocks," a program from NASA and Honeywell International with PR support from Peppercom.

Craig McGuire detailed Nike Communications' Hot Type campaign for Rosewood Hotels & Resorts in PRWeek's May 29, 2006, issue.

In launching BarelyPolitical.com, founder Ben Relles wanted to establish the site as a place for cutting-edge political humor.

Recognizing a need to update its Web site to be more dynamic and usable, the Society for the Prevention of Cruelty to Animals (SPCA) enlisted marketing and Web development firm Bold New World to create a redesigned site, which launched in January.

Always looking to show that it's more than just a place to gamble, Caesar's Palace offered a special 7/7/07 wedding package for couples who wanted to get married on "the luckiest day in 100 years."

In promoting the launch of its first-ever SUV, the Chrysler Aspen, the Chrysler Group wanted to create a news hook linking the Aspen to a current pop culture trend.

The NBA's New Jersey Nets are always looking for ways to entertain fans of all ages at games.

The Mayor's Alliance for NYC's Animals works toward the day when no animal in the city will be killed simply because it does not have a home.