In today's digital age, social media and video elements are essential.

Healthcare campaigns that are designed for radio can be tricky, finds Craig McGuire.

If a catastrophe struck Colorado, would its residents be prepared?

It requires a nuanced, well-crafted approach to connect with the newspapers' editorial boards.

The practice of analyst relations has evolved a great deal over the past few years.

Newswires today also offer a wide range of measurement solutions.

The right pitch can help get coverage for the smaller tech companies.

The Coleman Co. will go to the ends of the earth, literally, to generate publicity. Since 1900, Coleman has provided outdoor products, such as lanterns, stoves, tents, sleeping bags, backpacks, coolers, furniture, and grills.

Flexibility and persistence in communications was vital in the recent merger between the Chicago Mercantile Exchange and Chicago Board of Trade.

Do you know Yoh? Chances are, unless you 're an IT manager, engineer, or healthcare professional seeking a job, you probably don't - though it is one of the largest providers of talent and outsourcing services in the US.