Internet clips last forever, so effective monitoring is key for managing any company's image

As the economic climate dampens, new business opportunities across the industry, some PR firms are focusing on client service to shore up existing accounts.

Steve Shepherd was deployed to Iraq with his Ohio National Guard unit just as he was set to open a Smoothie King franchise in suburban Columbus, OH. Several months later, his wife Laura Shepherd planned to send frozen smoothies to Steve's 100-member unit in time for Memorial Day 2007.

When MJKL Enterprises bought a 60-store chunk of the Hardee's restaurant chain this May, members of the family-owned fast-food group wanted to introduce themselves to their new employees - in person.

Financial PR pros are faced with a new set of challenges in working with media in this sector, finds Craig McGuire

The 2007 Rosary Bowl was designed to be the largest outdoor public spiritual celebration of the Rosary in Southern California in 50 years.

The corporation aligns its external comms to ensure it has an ongoing presence and influence

They love their Duct Tape in Avon, OH, headquarters of Duck Products, a division of Henkel, which holds the Duct Tape trademark.

Working with healthcare journalists requires outreach that is sophisticated and well informed.

To drive interest in its new Stolen Vehicles Slowdown (SVS) technology, OnStar ignited a cross-country PR effort that literally put journalists in the driver's seat.