When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.

Certain elements can be prepared beforehand and used in a pinch if the time comes, finds Craig McGuire

While the recruitment of mid-level staffers can be a challenge, it's not impossible.

Last year, SalesGenie.com's single ad during the Super Bowl, featuring various Web site users boasting about earning millions through the site, was universally savaged as the absolute worst of 2007, not because of its lack of production, but because of its "cheesy" factors.

Updating sites to offer easier and effective tools brings in a broader audience

When the $22 billion toy industry was staggered by numerous recalls on products made in China that were tainted by lead paint, K'NEX Brands, the third largest toy construction company in the world, decided this could be its chance to distance itself from all the controversy.

Some companies need to start thinking differently about earnings guidance

A product launch is a prime opportunity to track online dialogue.

Brooklyn nonprofit fights against AIDS and the homeless epidemic with vigorous PR tactics

When Bank of America (BoA) set out to launch its No Fee Mortgage Plus (NFMP) program, it faced volatility in the housing market driven by the sub-prime lending debacle last year.