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Cover Stories

PR's future in digital on the line

Aarti Shah June 01, 2009

Facing competition from other disciplines, PR is fighting to keep, and grow, its piece of the digital pie.

Simon Sproule crafts a new story for Microsoft

Rose Gordon June 01, 2009

The auto PR veteran steps into Microsoft's top comms slot at a time when the company is preparing for big things- and he is more than up for the challenge.

Agency Business Report: Weathering the storm

April 27, 2009

By all accounts, 2008 was a year filled with both good and bad financial performances. Now, in the midst of a recession, agencies are working harder than ever to make the best of 2009.

Technology Roundtable 2009: Focused on change

Aarti Shah April 20, 2009

Tech companies and their agencies continue to pursue better measurement and use of data. PRWeek recently hosted an Airfoil PR-sponsored roundtable discussion in the Bay Area on the topic.

Peppercom gets into the licensing game

Kimberly Maul April 13, 2009

Peppercom has expanded its offerings to include a licensing division that helps to grow the agency's business and attract new clients.

PRWeek/PR Newswire 2009 Media Survey

Frank Washkuch April 06, 2009

With layoffs and outlet closures now commonplace, the fate of many journalists is unclear. Those determined to stay in the profession are working more than ever and learning new skills.

PepsiCo revamps comms structure

Nicole Zerillo March 30, 2009

PepsiCo's restructure of its communications function has helped to increase efficiency and connectivity among the company's PR team.

New Orleans gets back on track with comms

Tanya Lewis March 23, 2009

Three years after Katrina, the New Orleans Convention and Visitors Bureau is spreading a message of hope and hospitality.

PRWeek 2009 digital roundtable: Talk about change

Keith O'Brien, Alexandra Bruell March 16, 2009

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable in New York on the topic