Universities across the country are recognizing the importance of offering students courses in multicultural communications.

Lenovo's global communications team works together to create a worldwide brand identity through focused messaging.

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the comms front.

New and social media tactics are increasingly part of the communications strategy for destinations.

A focus on media relations has helped Xerox's communications team as it tries to tell a new story about the company.

The American Legacy Foundation uses a variety of creative tactics in its quest to reach teens with a message about the dangers of smoking. Marc Longpre reports

A strong alignment between communications and customer service functions helps Southwest Airlines deliver a cohesive message and positive experience to consumers.

The NAB has made a significant investment into educating consumers about the upcoming digital television switch.

LinkedIn's marketing and communications professionals work together to continually hone and spread the right message about the growing professional online network.

General Mills' multicultural programs for its Cheerios brand not only seek to form a connection with those groups, they also strive to improve their health.

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

WASHINGTON: APCO Worldwide is providing media relations support for a coalition of drug companies hoping to persuade the Food and Drug Administration (FDA) to permit distribution of peer-reviewed articles on "off-label" use of drugs to doctors.

SANTA CLARA, CA: McAfee selected Red Consultancy as its consumer AOR. The six-figure contract adds consumer duties to the firm's existing corporate and enterprise responsibilities. The selection followed a competitive bid by six agencies.

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a challenge.

SAN FRANCISCO: EA Sports launched a new global sub-brand to strengthen its appeal among casual video-game users.

CHICAGO: Encyclopedia Britannica is promoting its online information as a free service to Web publishers, and has hired Holtz Communication & Technology (HC&T) to focus PR efforts on bloggers.

The battle for Newsday continues, but Rupert Murdoch appears confident that News Corporation will win the bid for the Long Island newspaper, despite Cablevision's recent $650 million bid.

NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1, after a multiple-round review process.

The campaign aims to collect 1 million volunteers to pledge their time or money in support of bringing freedom to Burma and releasing political activist Aung San Suu Kyi from house arrest.

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.