In a year filled with recalls and resignations, Beckham and blockbuster deals, there were plenty of PR hits and misses. PRWeek's editorial team looks at the best and worst of the bunch.

It's fair to say that healthcare hasn't enjoyed this type of attention in many years. From Michael Moore to Steve Case, just about everyone wanted to weigh in on our beleaguered system.

Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR looked back.

This year has been particularly tumultuous for corporations, financial services companies, and even the average homeowner, creating a need for a more free exchange of information than many executives are accustomed to.

Covering the consumer beat in 2007 didn't leave much time for rest. It seemed as if every other week there was another major RFP being issued or a six- to seven-figure assignment being pitched. And getting anyone to talk about those isn't easy.

The biggest media story of 2007 - in fact, the only real media story of 2007 - was the changes being inflicted on the media by the Internet. Every other story was an offshoot of this fundamental dynamic.

This year tech was all about the consumer. Web 2.0 hit its peak, morphing everything it touched into a social network or user-generated site.

Much that goes on in politics, the government, and corporate America can potentially fall under the rubric of "public affairs." What political scandal, product recall, or lobbying effort doesn't have an interesting public communications aspect to it?