This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR.

CA's recent restructuring of its communications function has enabled the company to more effectively support overall PR and business goals.

Pfizer is taking steps to improve its reputation by shifting its comms strategy to be more open and responsive to the media and other stakeholders

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

Universities across the country are recognizing the importance of offering students courses in multicultural communications.

Lenovo's global communications team works together to create a worldwide brand identity through focused messaging.

From increased responsibilities to growing competition, the constantly evolving media landscape has created both challenges and opportunities for today's journalists, finds the first-ever PRWeek/PR Newswire Media Survey.

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the comms front.

New and social media tactics are increasingly part of the communications strategy for destinations.

A focus on media relations has helped Xerox's communications team as it tries to tell a new story about the company.