Ted McKenna studies how economic woes impact the PR workforce

Sesame Workshop - and its comms strategy - has evolved over its 40-year history to reach children, parents, and potential donors.

Personal care products recognize the importance of reaching out to multicultural consumer with specific, targeted programs.

After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.

In the current economic climate, reaching an international audience of investors has become even more important for US-based companies.

While many hotels are just beginning to adopt green practices, those with a longstanding history in the space are emphasizing that experience and developing new programs to engage guests.

Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference.

The upcoming Summer Olympics in Beijing have sparked protests across the world. For sponsors and other companies, though, the event is a powerful opportunity to connect with China.

Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As Erica Iacono discovers, those brands that are fully engaged in this space have found real value in the opportunities it affords

Intel has adjusted its communications strategy to reach consumers with a message about the role its processors play in the overall computer experience.