A higher perspective

Erica Iacono November 10, 2008

CEOs are increasingly relying on digital media tactics in their marketing plans, finds the 2008 PRWeek/Burson-Marsteller CEO Survey.
 

A good time to give

Jaimy Lee October 27, 2008

Despite current economic troubles, consumers and corporations are investing time and money in various charities, according to the 2008 PRWeek/Barkley Public Relations Cause Survey.
 

Definition of teamwork

Frank Washkuch October 20, 2008

From global rollouts to twice-yearly report cards, BMC Software and AOR Waggener Edstrom benefit from a symbiotic relationship.
 

Power positions

October 13, 2008

PRWeek's senior editors look across a range of criteria and industries to devise this year's ranking of 25 industry leaders.
 

Social pioneers

Aarti Shah September 29, 2008

MySpace's marketing and communications teams are collaborating to expand the site's offerings while defending its core business against rivals.
 

The new battleground

Erica Iacono September 22, 2008

From YouTube videos to online fundraising efforts to Facebook groups, digital media has played an unprecedented role in the 2008 presidential campaigns, and could affect future political comms
 

Risks and rewards

Jaimy Lee September 14, 2008

Long the target of criticism over how and when it communicates risk, the FDA is addressing the issue once and for all with the formation of the Risk Communication Advisory Committee
 

Behind closed doors

Nicole Zerillo September 08, 2008

Philips Electronics upped its use of experiential marketing to generate awareness of products that tackle private, hard-to-discuss issues.
 

The media's candidate

Frank Washkuch September 01, 2008

In less than two years, The Politico has emerged as a serious player in the political journalism arena.
 

Must reading

August 25, 2008

Four leading figures in the communications industry review the books they believe are most impactful to PR pros at every level
 
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