Corporate News

Virgin Atlantic's 'Vtravelled' site aims to inspire

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.
 

Sitrick aids HVM in Extended Stay bankruptcy filing

Tonya Garcia June 25, 2009

SPARTANBURG, SC: Sitrick and Company is providing communications services for HVM LLC related to the June 15 Chapter 11 filing by Extended Stay Hotels.
 

Kmart gets personal with designer videos

Alexandra Bruell June 23, 2009

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.
 

Mastercard selects APCO, C&W for unnamed project

Tonya Garcia June 22, 2009

PURCHASE, NY: Mastercard has selected APCO Worldwide and Cohn & Wolfe to work on an undisclosed project that the company hopes to launch later this year. The firms were selected after a competitive search.
 

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.
 

Corporate Features

Levi's 'pioneers' a global interactive campaign

Alexandra Bruell July 02, 2009

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.
 
Journalist Q&A: Kara Swisher, All Things Digital

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 
Showtime's Nurse Jackie campaign brings in record ratings

Showtime's Nurse Jackie campaign brings in record ratings

Kimberly Maul July 02, 2009

For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.
 

Is Oprah Winfrey truly the best PR leader?

Bruce Berger July 02, 2009

I need your help interpreting some puzzling answers to a survey question.
 

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 

Corporate Blog Posts

Corporate communications has changed significantly in the past few years. The concept of burying bad news on Friday is seen today as an antiquated notion. Instead, multiple stakeholders, including The Cycle, are constantly sharing and publishing information about all organizations, further complicating the job of the PR professional.

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