LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

Despite the economic tumult, JPMorgan Chase and Bank of America saw their reputations take a turn for the better, according to Cision's Corporate Media Reputation Index for Q1 2008

Earth Day will be celebrated by more than a billion people, some prompted by corporate campaigns backed by communications teams.

WASHINGTON: The US Department of Agriculture's (USDA) Center for Nutrition Policy and Promotion (CNPP) is launching a new campaign to encourage its partners to use its iconic food pyramid for their own promotional work.

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a challenge.

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

NEW YORK: The Reader's Digest Association (RDA) selected DKC as AOR for its Reader's Digest title and corresponding Web site, focusing immediately on brand revitalization, media outreach, and content distribution.